Future Forward, the main super PAC backing Kamala Harris’s presidential campaign, is running this 30-second ad, “Fight for Us,” on television stations in Arizona, Georgia, Michigan and Pennsylvania this week at a cost of $3.5 million, according to AdImpact.
Here’s a look at the ad, its accuracy and its major takeaway.
On the ScreenThe ad opens on a shot of a middle-aged white woman with a concerned expression on her face. She’s the narrator, and she identifies herself as a teacher. She is shown in her kitchen, unpacking groceries and looking at the receipt, opening her mail while seated at her dining table, and briefly speaking to the camera.
Video clips show the billionaires Elon Musk, in white tie, and Jeff Bezos followed by Donald J. Trump, both in black tie. Mr. Trump is then seen in a grainy video clip addressing a group of donors from a lectern at his Mar-a-Lago club, and, under the headline “Trump,” his words are subtitled: “I know 20 of you and you’re rich as hell,” and, “We are going to give you tax cuts.”
From there, the ad spins through clips of Ms. Harris giving a speech — “Kamala Harris: cut taxes for working people,” the first of several headlines mirroring the narration says — and greeting different kinds of American workers: in hard hats and bright yellow safety vests, in a kitchen, at an electrical workers’ union and elsewhere.
As Mr. Trump is seen in white golfing attire and a white “Make America Great Again” baseball capskygaming777, gold type tees up the ad’s conclusion: “Trump fights for billionaires like him.” And white type drives it home: “Kamala Harris fights for working people.”
